The History Of AtraXion

2 22
  • 01-2022
    Brock & RC-Design

    Brock is a German manufacturer of premium Tüv-approved wheels. The same factory also produces RC-Design for mid-range vehicles. Two more top brands in AtraXion's portfolio!

  • 01-2021
    RUUUD

    Time for our own brand. Ruuud is to become the reference for innovative accessories for commercial vehicles and vans. Atraxion will introduce a range of reinforced wheels and Orion will now commercialise all accessories under Ruuud.

  • 05-2020
    Takeover of Orion Automotive

    20 Years ago, Orion Automotive was founded by Ruud Vink.  As a supplier, we were closely involved in its establishment. Today, we are taking over this Dutch company. Orion is specialised in accessories for light commercial vehicles. Through the cooperation with AtraXion, Orion will also offer rims and tyres for vans in the future. We strongly believe in the future of the van as part of the mobility solution.

  • 10-2019
    New computer system and end of our retail acivity

    In order to support the growth of AtraXion we decide to invest in a new ICT system.  On October 1st the entire company,  including warehouse and accounting, switch to Odoo.


    This same day we sell off our retail outlet Soupape in Reet.  In the future we purely want to concentrate on our wholesale activities.


  • 01-2017
    ARB - OME

    We have been selling ARB and Old Man Emu since 2000. From now on, we are officially allowed to distribute ARB. ARB is the Australian world brand in 4x4 accessories and we are very proud that we can now offer all brands of the ARB group; OME, Bushranger, Proform.....

  • 06-2016
    Extra warehouse

    Extra 3000m2 of warehousing in the Industrieweg in Aartselaar.  This warehouse will host our bulk stock and will be used for loading and unloading container loads.

  • 12-2015
    KENDA ATV-QUAD

    Our ambition is to be a European player in quad & ATV tyres. Therefore, we start importing Kenda from Taiwan. Kenda is very high quality and has many OE fitments, just like our other brands; Maxxis, ITP and Carlisle.  As a budget brand, we also import SUN F from China.

  • 02-2014
    Comforser - Roadcruza

    The size range of 4x4 tyres is extended to 24inch!!! with Comforser's MUD tyres and Roadcruza's A/T tyres. 

  • 10-2013
    New webshop
    Atraxion launches a complete new webshop, some key features: 1,8 million tyres +150.000 wheels. Search for more than 56.000 vehicles. 24h order processing DPD delivery and track&trace Possibility to pay online. New servers in a new datacenter.
  • 05-2012
    Opening SOUPAPE
    Atraxion is a wholesaler, that’s why we came up with a new retail concept to maintain contacts with the retail market:SOUPAPE - More than a tyre center.
  • 05-2010
    BORBET

    Finally, we can buy wheels directly from Borbet. We take over the import of the iconic and rock solid BORBET rims from deceased legendary Rolf Scheunemann.

  • 01-2010
    Start webshop
    Atraxion launches its own webshop and website, entirely intended to sell tyres, wheels and accessories in the B2B aftermarket.
  • 04-2009
    Tyres for OLDTIMERS

    Atraxion was a specialist in 4x4 tyres since it was founded. By importing Maxxis tyres, we also became an expert in quad/ATV and vintage tyres. Our range expanded to include premium brands such as Coker, Vredestein, BFGoodrich, Dunlop and MIchelin but also budget tyres from Vitour and Radar.

  • 05-2008
    Opening party for the new buildings
    To inaugurate the new buildings, AtraXion invites its biggest clients and suppliers for a big opening party. An explosive music concert makes everybody dance for hours..
  • 09-2007
    Putting into use the new buildings
  • 12-2006
    Start of the constructions for new offices and warehouses
    Atraxion expands and starts the construction of 750 m2 of offices and 3000 m2 of warehouse.
  • 06-2006
    New corporate design
    Anneke Aerts draws the basis for Atraxion’s new corporate design. Thanks Anneke!
  • 01-2005
    Atraxion, thé 4×4 specialist

    Since the start of Atraxion, we elaborate our assortment in 4x4 accessories every year. Some famous brands we sell: Antec – Warn – ARB - Old Man Emu – AVM – CARRYBOY hardtops

  • 07-2004
    Acquisition of TSW Belgium
    With Marc Berger, Atraxion becomes distributor of the great Italian designer brand MAK.
  • 04-2002
    Steel wheels from GOSS

    As the Brazilian brand Mangels stops producing steel rims, we are creating a new brand: Goss. Goss has reinforced steel wheels for all Off Road vehicles.

  • 08-2001
    Begin quad
    Atraxion starts selling quad accessories and begins with the importation of some famous brands like Carlisle, Maxxis and ITP.
  • 02-2001
    Start Maxxis import
    Next to the import of some famous tyrebrands like BF-Goodrich, Michelin, Toyo, Pirelli, Cooper, Continental, Vredestein and Yokohama, AtraXion starts the import of Maxxis and Cheng Shin.
  • 01-2000
    Buiding of new offices and warehouses
    Atraxion builds 50m2 of offices and 1000m2 of warehouse.
  • 08-1998
    Karin Mahieu joins the team
    Karin Mahieu joins the atraxion team. She’s responsible for the finances.
  • 07-1996
    Jan ♥ Karin
    Jan Van hoolst and Karin Mahieu are getting married.
  • 04-1996
    AtraXion moves
    ATRAXION moves from Hoboken to Onze-Lieve-Vrouw-Waver.
  • 04-1995
    Atraxion is born

    Jan Van hoolst starts the company AtraXion from his parents' hairdressing salon. As a wholesaler, AtraXion will mainly concentrate on the import of a few established tyre, wheel and accessory brands specialising in 4x4: General Tire, Excentric, Mangels, Smith's wheels, Monsoon softtops, Cobra.... The X of AtraXion is a reference to 4 X 4.